Jamii life
Mobile-Enabled homecare in south africa
RANGE OF WORK
Service Design, Interface Design, UX Design, Branding
ABOUT
Jamii Life is a social enterprise startup that aims to redesign home care delivery – to increase accessibility, transparency, quality care and peace of mind through the care platform – in South Africa, and eventually across Africa. Jamii Life was awarded 30K through the Skoll Foundation to implement a first trail of the service.
Challenges
Jamii Life is a South-Africa based startup on a mission to improve homecare access and affordability on the Western Cape. The South-African market presents numerous unique challenges in cellular communication, cultural practices around service in the home, healthcare and NGO relationships in providing care, and the need to design for both low and high digital literacy. Jamii Life addresses all of these challenges to provide an integrated, top-tier homecare service.
Branding Design
Jamii Life’s branding design presented a number of interesting challenges. The Brand color pallet and textures had to work on a variety of devices, some with low resolution and poor screen lighting. The colors were chosen to convey warmth, playfulness, and calm, while the patterns were selected to communicate a distinctly South African textural pallet.
The logo design was purposefully kept imperfect, playful, and almost like a signature, with the goal of conveying the warmth and uniqueness of the the company and the service.
User Research
Building Jamii Life’s platform and service model called for extensive user research into the target customer base; South African families with middle-to-low income who may be spread out across cities or countries, and are seeking care for their elderly relatives. These customers had specific privacy concerns, quality concerns, and technological constraints specific to the non-white communities of the Western Cape, our first base of operation.
Service & App Design
It was clear from our user research that our patients, caregivers, and customers were looking for a way to consistently and reliably connect with one another and monitor homecare services. From these investigations, we built the Jamii Life care package. We identified 10 major areas of need in homecare— things like disability care, post-surgical, and heart disease care. From our user research participants, we learned it was critically important to provide pathways for immediate support following an acute health event, but it was also critical to provide the framework for long-term care relationships. Essentially, we came to understand the struggle family members face when coordinating homecare for loved ones at a distance. To facilitate these connections, we created an integrated platform app that care providers, patients, and family members can access. Here, family members can see and schedule care visits, ready daily reports, and monitor their loved one’s condition from afar.
Collaborators
Zeenith Ebrahim: Founder, Service Concept, Financial Models, Business Relations, User Research
Maggie George: Interface Design, Concept Design, Service Design, Storyboards, UX Design, Branding
Sheba Mathew: UX Research, Service Design, Software Development